Music

The tightrope walk of city marketing

The tightrope walk of city marketing

What a crowd there was on Schuhstrasse between Kohlmarkt and Karstadt! And all this on a Sunday – with the stores closed. The lure: music everywhere. Irish folk here, klezmer there, a brass band over here, a wind orchestra over there. The Buskers street music festival featured 40 groups and solo musicians in early August. More than 200 artists! From 12 noon into the evening, there was hustle and bustle at 15 venues. Full program.

One man's joy, another man's sorrow. While some people are enjoying the hustle and bustle in the city center, others are annoyed. "Many people come to the city are because of the events, but others want a quiet downtown," admits Gerold Leppa, head of city marketing.

A constant balancing act: the desire to revitalize the city center and increase its attractiveness, also for merchants, on the one hand; the longing for deceleration far away from the usual everyday noise on the other hand. At least on Sunday.

Music

Kolja gigla and his favorite day to fire up the kettles

Kolja gigla and his favorite day to fire up the kettles

The ironworks in the Wulfel district of Hanover is an old industrial street. This is where the Bernstorff Eichwede company once had its factory, which was responsible, among other things, for the Ernst August monument in front of the state capital's main train station. That was a long time ago, but today the Eisenwerk is home to an event location, storage facilities – and with "Mashsee" a small brewery. With numerous creative beers, it has also made a name for itself beyond the city limits. And its founder and owner is Kolja Gigla, who comes from Ettenbuttel in the district of Gifhorn.

The 37-year-old has his kingdom at the ironworks. This is where his office, storage rooms and experimental kitchen are located. When Gigla ventures into new ideas, it's usually on the weekends. "There's not much time for it during the week. Planning a day in a structured way is nice, but it works out for five minutes in the end," he says. But taking time, being concentrated, smelling, tasting and listening is very important for the brewer. "Brewing does not wait for me. I have to keep certain times and temperatures. As a brewer, you have to be there with all your senses," says Gigla.

Gigla: The weekend is perfect for experimenting

The weekend is perfect for it. No phone ringing, no external distractions. Just water, malt, hops – and an idea. "I often have scraps of ideas in my head because I liked a certain beer but would make it a little differently. At some point, another influence will come along, and then it's time for me to get to work."Even though such a day of experimentation demands all of one's senses, one of the first things one has to do before getting started is to go to the music system. Soul and funk are welcome for the start, it's just getting started. Not too loud, everything rather for the background. He grinds the malt to a desired grain size and mashes it, converting the starches in the grains to sugars. Only later does the yeast metabolize these. These are the first two hours on this brewing day. In English it means "to mash", it is one basis of the company name, the other is the Maschsee in the city center.

Music

Gifhorns castle market in the advent lives

Gifhorns castle market in the advent lives

Castle market in the Advent. The message 2021 is not how he ran. But that he after the corona-conditioned Forced break 2020 again in full Splendor took place – in any case outside. Hundreds of Gifhorners took advantage of the promising Variety in the pandemic winter gray for an indulgent excursion into the Advent light.

The Attraction of the elaborately prepared market with 32 exhibitors was unbroken. As darkness fell, fewer and fewer people were able to resist the allure of the festive The event was a great success and the courtyard filled up noticeably.

Strict entry controls for a good feeling

Estimated one Fifth the usual until 2019 Crowds of visitors dared to enter the castle – or was allowed to, depending on how you look at it. For it was valid 2G, and this rule was strictly executed at the gate by the security service. The vaccination certificate was not enough, the identity card also had to be presented. For that, things could be all the more relaxed at the market, although the mask was also prescribed in the fresh air.